Agrial Group

Louis Raison

Brand management
Design packaging

Louis Raison, French Cider.

Context :

The story starts in 1923, when Louis Raison’s father began to craft his own cidre to perpetuate the French tradition of cidre-making. In 1945, following the war, Louis succeeded to his father at the head of the company. He was the very first cidre master to bottle and popularize cidre across France.

Louis Raison has since become the market leader in France and has spread all around the world, thanks to the passion and dedication of every worker in the cider house.

Concretely :

At the time of globalization, Duwood helps the company to internationalize their products through the United States, Europe, Asia, and Australia,… From  re-branding & packaging adaptation to the creation of communication support.