Eclor

North Coast

Innovation - Brand strategy
Date
Category
Design packaging, Plateforme de marque

Organic compote « Made in California »

Context :

Before Manzana Products Co., founded in 1922, is an historic apple cannery nestled in California. Manzana specializes in producing organic products.

In April 2012, Manzana becomes part of France based agricultural co-operative, Agrial Group.

Concretely :

Agrial group asked to Duwood to renove and actualize the design of products. The aim was to give a strong presence for children with a mascot . Brands territory is characterized by kraft’s effects.